Wednesday, October 7, 2026 · 2026 Gordon Food Service Show · Vancouver Convention Centre · Saputo Foodservice, Booth #245
When Saputo Foodservice set up at the 2026 Gordon Food Service Show at the Vancouver Convention Centre, they wanted their booth to do more than hand out brochures. They wanted people tasting their Dairyland ice cream mix. Our branded ice cream cart rental made that happen: a soft serve cart wrapped in Saputo red, an attendant serving fresh soft serve all day, and a steady line of buyers stopping to chat.
The brief: let people taste the product
Saputo’s team was showcasing Dairyland soft serve mix to the restaurant owners, chefs and foodservice buyers walking the Gordon Food Service Show floor. Tasting is the fastest way to sell a mix, so the booth needed a working soft serve station that looked polished, fit the booth footprint and could serve all day without a fuss.
Here’s what the activation included:
- Our ice cream cart with a commercial soft serve machine
- A custom full wrap in Saputo Foodservice branding, with “Let’s Talk Ice Cream Mix” across the front
- Cute custom cups with the Saputo logo, so every serving carried the brand
- A trained attendant to run the machine and serve guests
- Delivery, setup the day before and teardown after the show
Branded ice cream cart rental: your brand on every part of the cart
Trade show booths are judged in seconds. A plain cart looks like rented equipment; a fully wrapped cart looks like part of your brand. For Saputo, we wrapped all sides of the cart in their signature red with the Saputo Foodservice logo, a soft serve cone graphic and the line “Let’s Talk Ice Cream Mix.” It tied straight into their booth graphics and turned the cart into a natural photo and conversation spot.
The branding didn’t stop at the cart. Every soft serve was served in a cute custom cup with the Saputo logo, so guests walked the show floor carrying the brand with them. We can brand the cart wrap, cups, napkins and signage for any company, product launch or event theme.
Our lane: smooth service all day
At a trade show the booth staff should be talking to buyers, not fixing a machine. Our attendant kept the soft serve flowing, kept the station clean and served every guest with a smile, so the Saputo team could focus on conversations and leads.
Why an ice cream cart works for trade shows and brand activations
- It draws foot traffic. Free soft serve stops people walking past the aisle.
- It starts conversations. A few minutes waiting for soft serve is a few minutes talking to your team.
- It is fully branded. Cart wrap, custom cups and signage all carry your logo.
- It lets people try your product. For food and beverage brands, it is a live product demo.
- It is hands-off for you. We deliver, set up, staff and tear down.
Our ice cream cart is part of Cherry On Top, the dessert side of Instant Moments. Follow along on Instagram at @cherryontopsoftserve.
FAQ
Can you wrap the ice cream cart with our branding?
Yes. We can wrap the cart with your logo, colours and messaging, like the Saputo Foodservice wrap shown here, and add custom branded cups and signage. Send us your artwork or we can design it for you.
Do you supply the ice cream, or can we use our own?
We supply everything: the soft serve mix, cups, spoons, napkins, cart, machine and attendant. If you’re a food or beverage brand that wants to feature your own product, like Saputo did with their Dairyland mix, we can serve that instead.
Do you set up at the Vancouver Convention Centre?
Yes. We regularly work trade shows and conferences at the Vancouver Convention Centre and other venues across Metro Vancouver, and we coordinate move-in times with your booth team.
What kinds of events is the ice cream cart good for?
Trade shows, brand activations, corporate events, staff appreciation days, product launches and weddings.
Book a branded ice cream cart rental in Vancouver
Planning a trade show booth or brand activation in Vancouver? Get a free quote, or see our trade show and convention and corporate event and brand activation experiences. Pair the cart with a branded photo booth for a booth people remember.
